Cheap Domain Registration – The Importance of The Right Domain Name
It is easy to find a company that offers cheap domain registration. However, cost should not be the only consideration when planning to take your business out of the streets and into cyberspace. The economy is floundering, at least for conventional businesses. On the other hand, online businesses remain robust. Hence, it is a no brainer that e-commerce is the best avenue to launch a business these days.
That being said, it is important, nay essential, that an online business has the right domain name. The domain name can make or break an online business. It does not matter how good the product offered by a site is if people would not find it. Hence, a site owner must absolutely pick the right domain name before actually launching a business online.
The following are some of the things that an individual must consider when choosing a domain name for an e-commerce site.
1. Be Unique but Conventional – Unique and conventional may contradict each other, but making these qualities integral in an e-commerce site is very important for the success of the business at least in attracting visitors. A domain name must be unique in a way that it would not be confused with other Websites. There is nothing more frustrating than losing potential customers just because of a bad domain name.
A domain name must be conventional enough for people to easily associate with and remember it. Creative, out-of-this-world domain names may sound great, but they make it hard for people to remember. If people will not remember a domain name, chances are they will never find the site even through search engines. This means no hyphens, numbers, and long strings in the domain name. Make it short, and easy to remember.
2. Be Thrifty but Not Stingy – Cheap Domain Registration Australia is the name of the game these days. Nevertheless, one should remember that cheap does not always mean right. A domain auction is a good way to get both cheap and quality domain names. One can get great domain names at half the price by participating in domain auctions. Not only do business owners get savings, but they are also relieved of the trouble of racking their brains for an effective domain name when they get one through auction.
3. Be Legitimate – Infringing copyright is one of the biggest mistakes that an online business owner could ever do. Not only will it would get the person entangled with the law, but it could also negatively affect the site and business’s reputation. Hence, before deciding on a domain name, make sure that the same is not yet copyrighted.
4. Be a Scavenger – Not only online business succeed. The good news for those who are only starting an e-commerce site is that many online businesses that have folded up had great domain names. Many companies that offer cheap domain registration have databases of domain names that have been dropped. Scour these databases for great domain names. Once a good dropped domain name is found, register it. Chances are, many of the site’s former visitors will drop by once in a while. That is always welcome business.